The principal thesis of this paper is that organizations, especially those affected by automation, require craft-based management to have an engaged and effective workforce. The first premise supporting this thesis is that automation reduces the algorithmic nature of work and increases the non-algorithmic nature of work involving creativity, context-sensitivity, and collaboration. The second premise supporting this thesis is that non-algothmic work cannot be managed through the model of management as craft. In the paper, I examine the nature of non-algorithmic work and craft-based management as an alternative to algorithmic work and scientific management. I conclude by considering some general implications for selecting, organizing, and educating managers.