Few German history topics have garnered as much attention as the nuanced meaning of Heimat and the controversial past of the Krupp steel firm. This article examines their historical intersection in the housing realm. Between 1914 and 1931, when the impact of World War I entirely reframed the housing question, Heimat advocates like Hermann Muthesius and Paul Schultze-Naumburg used examples of Krupp estates to depict their vision of the ideal German home. These historically neglected Krupp settlements were hybrids of vernacular and modern influences and served as significant precursors to the dominant Kleinsiedlung housing still dotting the German landscape. [ABSTRACT FROM AUTHOR]