Implementing an effective mental skills training program can be a daunting task. Often coaches do not have the luxury of hiring a sport psychologist or mental trainer to develop and implement their program. Coaches considering developing their own program are often plagued by questions like: How do I convince athletes that mental training is worthwhile? What elements do I include in the program? How do I encourage and support athletes as they develop their mental skills? This paper attempts to address these questions and to offer coaches some practical strategies and ideas for implementing an effective mental skills training program.