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Public relations case studies: Strategies & actions
Digital Document
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Editor (edt): Schechter, Sam
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| Abstract |
Abstract
This updated version (October, 2023) Public Relations Case Studies: Strategies & Actions has new case studies included and provides students with real-world Public Relations case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.
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Physical Description Note
PUBLISHED
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Use and Reproduction
© Author.
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Rights Statement
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Cite this
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English
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Public relations case studies: Strategies & actions
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application/pdf
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565640
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