Public relations case studies: Strategies & actions

Digital Document
File
Summary
Collection(s)
Collection(s)
DC Open Textbooks
DC Faculty Research & Scholarship
Content type
Content type
Digital Document
Resource Type
Resource Type
Text
Genre
Genre
book
Language
Language
English
Persons and Affiliations
Persons
Editor (edt): Schechter, Sam
Abstract/Description
Abstract
Abstract
This updated version (October, 2023) Public Relations Case Studies: Strategies & Actions has new case studies included and provides students with real-world Public Relations case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.
Physical Description
Physical Description Note
Physical Description Note
PUBLISHED
Access and Rights
URL
URL
https://pressbooks.bccampus.ca/prcasestudies/
Use and Reproduction
Use and Reproduction
© Author.
Rights Statement
Rights Statement
IN COPYRIGHT - EDUCATIONAL USE PERMITTED
Use License
Use License
Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
Subjects and Classifications
Subject Topic
Subject Topic
Public relations--Case studies
Industrial publicity--Case studies
Strategic planning--Case studies
Open Textbooks (Douglas College)

Cite this

Schechter, Sam, ed. “Public relations case studies: Strategies & actions”. Book. DC Open Textbooks, DC Faculty Research & Scholarship. British Columbia: BCcampus Open Education Pressbooks, September 2023. Handle placeholder.
Language
English
Name
Public relations case studies: Strategies & actions
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application/pdf
File size
565640
Media Use
Original File

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