Public relations: From strategy to action

Summary

Collection(s)	Collection(s) DC Open Textbooks
Content type	Content type Digital Document
Resource Type	Resource Type Text
Genre	Genre book
Language	Language English

Persons and Affiliations

Persons	Author (aut): Schechter, Sam

Origin Information

Place	British Columbia
Date Created/Date Issued	2023
Publisher	BCcampus Open Education Pressbooks

Abstract/Description

Abstract	Abstract Public Relations: From Strategy to Action guides students through the process and practice of engaging in the world of public relations. The book teaches audience analysis, campaign planning, strategy, tactics, message development, and media relations for the PR practitioners of today and the future.

Notes

Note

Note	publication status: Published. This PDF is a representation of the book as of June, 2023. The online version may have been updated and includes interactive components. For the most recent interactive version, please visit the online book linked in this record.

Access and Rights

URL	URL https://pressbooks.bccampus.ca/publicrelations/
Use and Reproduction	Use and Reproduction © Author.
Rights Statement	Rights Statement IN COPYRIGHT - NON-COMMERCIAL USE PERMITTED
Use License	Use License Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)

Subjects and Classifications

Keywords	Keywords Public relations
Subject Topic	Subject Topic Public relations--Management Public relations--Planning Industrial publicity--Management Open Textbooks (Douglas College)

Language	English
Name	Public relations: From strategy to action
Authored on	2024-12-10
MIME type	application/pdf
File size	10744033
Media Use	Original File

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