Description / Synopsis
This zine was produced as part of a class psychology project with Douglas College faculty instructor Dr. Laura Dane. The zine focuses on social cognition persuasion techniques. By using an evolutionary perspective, we can explain how people may be influenced to buy a product. Playboy magazines were selected for a robust multidecade collection and tendency to be available for purchase in vintage stores. I wanted to center the project on how adverts change throughout the decades. Moreover, Playboy is specifically sold for one demographic...men. This felt intriguing to explore, since it was one gender specific and kept the project grounded through one perspective. - From the Introduction.
